Design in Product
Fractional product leadership for the agentic era — turning AI anxiety into product clarity
Now consulting — availability from August
Book an Intro Call Get the NewsletterProof, Not Just a Pitch
A few of the things this actually looks like — from a multi-agent PM assistant to a shipped app in two app stores.
Piper Morgan
An AI that holds the threads so you can focus on the decision
“What happens when you treat AI agents like specialized team members instead of generic tools? You get 63 ADRs, 23 methodologies, and the realization that the process documentation is the product.”
— Building Piper Morgan
Klatch
Claude is not one assistant. It's a cast of characters you direct.
“The interesting question isn't whether AI can use context — it's whether it knows it has context. AXT testing revealed that structurally delivered information can be functionally accessible yet source-unattributable.”
— Klatch Blog — What Doesn't Transfer
One Job
See one task. Do one task. Feel accomplished.
“What actually unblocks a ten-month-stalled project? Not more time — a fresh agent instance reading the whole history and naming, in one sitting, the blocker every prior pass had stepped around.”
— Coral, One Job's resident agent
Stop shipping space junk
If you are experiencing one of the following issues, contact the The X-Factor immediately!
Are you making your first Product hire?
Have you just realized you've been building a "feature factory"?
Are you tired of producing work with no meaning?
Do you feel like you're looking over your shoulder at conversational design, machine learning, and AI?
Do you have trouble getting value out of UX research and design rituals?
Are you struggling to reconcile Design Sprints with Agile Scrum practices and Lean build / measure / learn cycles?
What do we do for you?
We put people at the center of your design;
Design at the center of your product, and Product at the center of your Business Strategy.
We help you grow your Product team so that the people on your team will be empowered to build value.
This value accrues to your sustaining customers and drives your profit.
Contact Xian to Learn More"The more collaborative the relationship between product and engineering, the more likely it is that the developers become product people themselves over time."
Christian Crumlish, 'Growing Product People'