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Design in Product

Fractional product leadership for the AI era — turning AI anxiety into product clarity

Now consulting — availability from August

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If you are experiencing one of the following issues, contact the The X-Factor immediately!

a playful, hand-drawn illustration of a pointing hand Are you making your first Product hire?
a playful, hand-drawn cyclops-like illustration of an eye in the corner of two legs. Have you just realized you've been building a "feature factory"?
a playful, hand-drawn illustration of a boot Are you tired of producing work with no meaning?
a playful, hand-drawn illustration of a robot Do you feel like you're looking over your shoulder at conversational design, machine learning, and AI?
a playful, hand-drawn illustration of a wireframe Do you have trouble getting value out of UX research and design rituals?
a playful, hand-drawn illustration of a raining cloud Are you struggling to reconcile Design Sprints with Agile Scrum practices and Lean build / measure / learn cycles?
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What do we do for you?

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We put people at the center of your design;

Design at the center of your product, and Product at the center of your Business Strategy.

We help you grow your Product team so that the people on your team will be empowered to build value.

This value accrues to your sustaining customers and drives your profit.

Contact Xian to Learn More

"The more collaborative the relationship between product and engineering, the more likely it is that the developers become product people themselves over time."

Christian Crumlish, 'Growing Product People'